Privacy Policy

DF Commerce Ltd ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

Please read this privacy policy carefully. By accessing or using our website, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy.

1. Information We Collect

1.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Fill out our contact form
• Subscribe to our newsletter
• Request information about our services
• Communicate with us via email or other channels

The personal information we collect may include:

• Name
• Email address
• Phone number
• Company name
• Job title
• Any other information you choose to provide

1.2 Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and usage patterns, including:

• IP address
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website addresses
• Date and time of visits

2. How We Use Your Information

We use the information we collect for various purposes, including:

• To respond to your inquiries and fulfill your requests
• To provide information about our services
• To improve our website and services
• To analyze website usage and trends
• To send you marketing communications (with your consent)
• To protect against fraudulent or illegal activity
• To comply with legal obligations

3. Legal Basis for Processing (UK GDPR)

Under UK data protection law, we process your personal data based on the following legal grounds:

• Consent: When you have given us explicit consent to process your data for specific purposes
• Legitimate Interests: When processing is necessary for our legitimate business interests, such as improving our services
• Contractual Necessity: When processing is necessary to fulfill a contract with you
• Legal Obligation: When we must process your data to comply with legal requirements

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

4.1 Service Providers

We may share your information with trusted third-party service providers who assist us in operating our website and conducting our business, such as:

• Web hosting providers
• Analytics services
• Email service providers
• Customer relationship management systems

4.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities.

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the acquiring entity.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit using SSL/TLS
• Regular security assessments
• Access controls and authentication
• Employee training on data protection

However, please note that no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

6. Your Data Protection Rights (UK GDPR)

Under UK data protection law, you have the following rights:

• Right to Access: You can request copies of your personal data
• Right to Rectification: You can request correction of inaccurate or incomplete data
• Right to Erasure: You can request deletion of your personal data
• Right to Restrict Processing: You can request that we limit how we use your data
• Right to Data Portability: You can request transfer of your data to another organization
• Right to Object: You can object to our processing of your personal data
• Rights Related to Automated Decision-Making: You have rights regarding automated decisions and profiling

To exercise any of these rights, please contact us using the information provided below.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including:

• To provide our services
• To comply with legal obligations
• To resolve disputes
• To enforce our agreements

When your personal information is no longer needed, we will securely delete or anonymize it.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. For detailed information about the cookies we use and your choices regarding cookies, please review our Cookie Policy.

9. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure that appropriate safeguards are in place to protect your personal information in accordance with applicable data protection laws.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website with a new "Last Updated" date.

13. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Company: DF COMMERCE LTD
Email: tech@dfcommerce.diy
Phone: +44 7911 471274
Address: 124 City Road, London, EC1V 2NX, United Kingdom
Website: https://dfcommerce.diy

14. Supervisory Authority

If you are located in the UK and have concerns about how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Website: https://ico.org.uk
Phone: 0303 123 1113